![]() B) Firms should just focus on production and selling because marketing occurs as a part of the selling process. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Diff: 1 LO: 2.1: How does marketing affect customer value? AACSB: Reflective thinking 2) What is the traditional view of marketing? A) Firms should just focus on production because if the products are good then they will automatically sell. ![]() ![]() Download Test-Bank-for-Marketing-Management-15th-Edition-by-Philip-Kotler-Kevin-Lane-Keller and more Nursing Exams in PDF only on Docsity!Test Bank for Marketing Management 15th Edition by Keller & Kotler Link download full: 5th-edition-by-keller-kotler 1 Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans B) strategic marketing plan C) corporate tactical plan D) corporate 1) The task of any business is to _. ![]()
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